Branding plays a significant role in shaping buying decisions. However, when buying B2B technology services, it is really important to look beyond the brand so that you really gain an insight into what you may be buying.
Our new guide ‘For the love of tech: Great IT is about high quality people’ discusses how to identify the best technology service providers. The guide helps you:
- Understand the relative importance of tech vendor and service provider brands
- Recognise the characteristics of the best performing IT teams and a good support company
- Spot the signs that indicate competency of departments such as sales and support
Quite simply, ‘For the love of tech: Great IT is about high quality people’ helps you understand how to make better decisions when selecting a technology service provider for your business.